Business week recently published this article about businesses such as corporations such as Siemens, Hilton International, SAP, using interactive games to communicate effectively with their costumers and employees.
In fact, Cold Stone Creamery and United Parcel Service, have been using this concept to train their workers to achieve goals. Is gamification a hyped up trend or is it the next generation of tech tools which will be training workers and managers and helping professionals enhance their skills?
Silicon.com has a simple and great definition for gamification, it is the use of mechanics found in games to influence behaviour in everyday life. It is a hotly debated topic, with critics expressing concern about the fat that this trend may lead to a further blurring of lines between the real and the virtual world.
I think it is a fantastic concept and an exceedingly useful tool if used appropriately.