Monetization- be it social media, new games or apps or for that matter gadgets, every body wants to have a successful revenue model.

Amazon has come up with a unique one. It has introduced the new ad supported kindle. What’s so special?

Well for starters, the new kindle is $25 cheaper than the current version and the price reduction seems to be subsidized through the ads that will now be visible as screen savers and as small banner ads at the bottom of the page. Mind you, these ads will not be your average run of the mill generic ones, instead they will be focussed on working to enhance sales of amazon related products, through its various partners and collaborators.

This may just be the beginning of the next generation of revenue generation, from a device, using strategic and specific targeted ads.