Scan scout settlement

The FTC has Reached a settlement with online advertiser scan scout. This settlement is particularly interesting because scan scout like most advertisers had a privacy policy; but it was not following it. The data security and data collection practices stated on their site were not actually being implemented.
The FTC settlement can be found here

Privacy is a hot issue right now and in the rush to get a privacy policy very often companies overlook the real purpose. It’s really simple – if you say you are doing something, make sure you are actually doing it.

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