Scan scout settlement

The FTC has Reached a settlement with online advertiser scan scout. This settlement is particularly interesting because scan scout like most advertisers had a privacy policy; but it was not following it. The data security and data collection practices stated on their site were not actually being implemented.
The FTC settlement can be found here http://www.ftc.gov/opa/2011/12/scanscout.shtm

Privacy is a hot issue right now and in the rush to get a privacy policy very often companies overlook the real purpose. It’s really simple – if you say you are doing something, make sure you are actually doing it.

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